● ISSUE_042→ SUMMER 2026→ A_JOURNAL_OF_APP_STUDIOS→ SHIPPED_WEEKLY
section · 02

Essays — the longer
arguments, the
slower reading.

Long-form pieces about product strategy, pricing, marketing, and the broader patterns we notice across studios. Usually 4,000 to 8,000 words. Always edited several times more than we'd want to admit.

Selected essays.

Pricing page
essay · pricing

The quiet return of the pricing page that explains itself.

For most of the SaaS decade, pricing pages got shorter. A small but growing number of independent studios have started putting them back — long, talky, willing to explain.

Sarah Coley · 14 minRead essay →
Marketing pages
essay · marketing

What we learned from auditing 90 small-app marketing pages.

A long winter spent reading the marketing pages of independent app studios. A pattern emerged that nobody is talking about.

Marek Anders · 18 minRead essay →